Understanding the Latino Customer
And learning how to customize your service to the Latino market
Our Presenters will be:
Elena Chavez, Consumers Union, Manager, Spanish Language Outreach
Richard Shapiro, ENTREVISTA, a Division of The Center For Client Retention, President
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Gain a greater understanding of how to handle inquiries / complaints from the Latino community
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Learn what companies need to know about bi-cultural service
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Discover why Latinos are willing to both maintain and / or increase their loyalty towards those companies that best meet their needs
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See how CU customizes their service to the Latino Market
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Reach out to the Latino community
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Work with the Spanish language media
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Gather feedback from Spanish language consumers
Meeting includes a tour of Consumer Reports Test Labs!
DATE & TIME
Wednesday, September 17
8:30 a.m.
LOCATION
Consumers Union
101 Truman Avenue
Yonkers, NY 10703
Parking is limited. Please join other SOCAP attendees and, if possible, travel together/car pool.
COST
$125 Members
$150 Non Members
Breakfast and lunch are included
REGISTRATION:
Register via email to ljrhorner@yahoo.com
Please include ALL of the following information:
Name, Company, Phone Number, and Email address
CONFIRMATION:
Once we receive your registration, a confirmation
email will be sent to you at the email address you
provided. The confirmation will include additional
logistics and payment information
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