Understanding the Latino Customer
And learning how to customize your service to the Latino market

Our Presenters will be:
Elena Chavez, Consumers Union, Manager, Spanish Language Outreach

Richard Shapiro, ENTREVISTA, a Division of The Center For Client Retention, President

• Gain a greater understanding of how to handle inquiries / complaints from the Latino community
• Learn what companies need to know about bi-cultural service
• Discover why Latinos are willing to both maintain and / or increase their loyalty towards those companies that best meet their needs
• See how CU customizes their service to the Latino Market
• Reach out to the Latino community
• Work with the Spanish language media
• Gather feedback from Spanish language consumers
  

Meeting includes a tour of Consumer Reports Test Labs!

DATE & TIME
Wednesday, September 17
8:30 a.m.

LOCATION
Consumers Union
101 Truman Avenue
Yonkers, NY 10703
Parking is limited. Please join other SOCAP attendees and, if possible, travel together/car pool.

COST
$125 Members
$150 Non Members
Breakfast and lunch are included

REGISTRATION:
Register via email to ljrhorner@yahoo.com
Please include ALL of the following information:
Name, Company, Phone Number, and Email address
For security purposes, you must register by September 5th and no walk ins will be accepted.  Registration does not confirm attendance. 

CONFIRMATION:
Once we receive your registration, a confirmation
email will be sent to you at the email address you
provided. The confirmation will include additional
logistics and payment information